Research & Development
- Unmet need identification
- Patient identification for clinical trials
- Innovate and improve trial design
- Drive pricing strategy
Medical Affairs & HEOR
- Patient-level clinical insights
- Analyze efficacy in understudied patient cohorts
- Refine medical affairs/MSL strategy
- Identify topics for KOL programming
Market Access
- Generate evidence of economic value
- Identify payer coverage issues
- Understand patient access improvement opportunities
- Facilitate outcomes-based pricing
Commercial: Sales & Marketing
- Improve targeting of commercial activities
- Refine brand strategy and messaging
- Better understand provider decision-making
- Develop educational programs